When do persuasive messages on vaccine safety steer COVID-19 vaccine acceptance and recommendations? Behavioural insights from a randomised controlled experiment in Malaysia

• Main Authors: Hing, Nicholas Yee Liang, Woon, Yuan Liang, Lee, Yew Kong, Kim, Hyung Joon, Lothfi, Nurhyikmah M., Wong, Elizabeth, Perialathan, Komathi, Ahmad Sanusi, Nor Haryati, Isa, Affendi, Leong, Chin Tho, Costa-Font, Joan
• Format: Article
• Published: BMJ Publishing Group 2022
• Subjects: RA0421 Public health. Hygiene. Preventive Medicine
• Online Access: http://eprints.um.edu.my/41656/
• Institution: Universiti Malaya

Introduction Vaccine safety is a primary concern among vaccine-hesitant individuals. We examined how seven persuasive messages with different frames, all focusing on vaccine safety, influenced Malaysians to accept the COVID-19 vaccine, and recommend it to individuals with different health and age pr...