Surviving the storm: Synergistic partnership of knowledge management, marketing and innovation strategies in the cosmetic industry
This article aims to understand the business evolution and sustained survivability of Malaysian based-cosmetic firm, Pesona, for the past 20 years. The article provides constructive reflection in bridging theory and practice using a single case-study method to investigate the experiences and manager...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/43669/ |
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| Institution: | Universiti Malaya |