Online promotional communication attributes and company competitiveness of a Malaysian fast fashion clothing company
The purpose of this research is to study the impact of online promotional communication attributes on the company's competitiveness in a Malaysian fast fashion clothing context, where the independent variables comprised online interactive communication, online content communication, online word...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Faculty of Engineering, Universitas Indonesia
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/43837/ |
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| Institution: | Universiti Malaya |