Tell the truth or keep silent: A critical study of ethical advertising through Malaysian advertising self-regulation system
Consumers are often subjected to various forms of non-ethical content, such as overclaiming, misleading facts and advertisers' misleading promises. When advertising contains offensive information, it may cause harm to the consumers relying upon it. Moral conflicts arise when advertisements lose...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Universiti Sultan Azlan Shah
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/44067/ |
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| Institution: | Universiti Malaya |