Small world sampling: Qualitative sample reliability and validity for efficient and effective recruitment of journalists as research participants

• Main Authors: Firdaus, Amira Sariyati, Aksar, Iffat Ali, Gong, Jiankun
• Format: Article
• Published: SAGE Publications Ltd 2024
• Subjects: Communication. Mass media
• Online Access: http://eprints.um.edu.my/44845/
• Institution: Universiti Malaya

One primary concern in researching journalistic practice and media production is the difficulty of gaining research access to media organizations and their media professionals. This paper theorizes Small World Sampling method for identifying and recruiting participants for qualitative research. Base...