Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach
This study employs a sequential mixed methods design to examine the dynamic roles of leadership, customer orientation, and customer collaboration on the innovation capability and performance of Malaysian hotels. An exploratory qualitative assessment based on semi-structured interviews was conducted...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Sage Publications Ltd
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46050/ |
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| Institution: | Universiti Malaya |