Marketing the academic library on the web
Purpose - The purpose of this paper is to describe the marketing initiatives taken by academic libraries to promote collection and services to their clientele. It specifically aims to examine academic library web sites for marketing approach, promotional and public relations activities. Design/metho...
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| Format: | Article |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/7000/ http://www.emeraldinsight.com/journals.htm?articleid=1801112&show=abstract |
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| Institution: | Universiti Malaya |