A genre-based study of unlabelled advertorials and advertisements on products related to cardiovascular diseases / Chow Ung T’chiang
The World Health Organization (WHO) is concerned about improper pharmaceutical advertising. Although health information is considered a fundamental part of healthcare, the WHO has called for a clear distinction between information and advertising disguised as “information”. This study investigates t...
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| Format: | Thesis |
| Published: |
2017
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| Online Access: | http://studentsrepo.um.edu.my/10423/1/Chow_Ung_T'chiang.pdf http://studentsrepo.um.edu.my/10423/2/Chow_Ung_T%E2%80%99chiang_%E2%80%93_Thesis.pdf http://studentsrepo.um.edu.my/10423/ |
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| Institution: | Universiti Malaya |
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