Digital marketing in theatre organizations: A study on Mahua fun age troupe in China / Wang Peng
The rapid popularization of Internet technology has changed the face of the whole world. With the advent of the era of digital, online marketing has come in a new way. Based on the traditional marketing methods, the marketing concept and model evolved from the traditional marketing methods are const...
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| Format: | Thesis |
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2020
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| Online Access: | http://studentsrepo.um.edu.my/12408/1/Wang_Peng.pdf http://studentsrepo.um.edu.my/12408/2/Wang_Peng.pdf http://studentsrepo.um.edu.my/12408/ |
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| Institution: | Universiti Malaya |