Electronic customer-to-customer interaction and customer stickiness in social commerce in China: A motivation-opportunity-ability theory perspective / Zhou Ying
Social media and Web 2.0 technologies have converted e-commerce into a new business paradigm known as social commerce. This advancement has shifted the role of customers and empowered them by putting them in a unique position to influence other buyers and offer purchase advice. While considerable...
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| Format: | Thesis |
| Published: |
2023
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| Online Access: | http://studentsrepo.um.edu.my/15105/1/Zhou_Ying.pdf http://studentsrepo.um.edu.my/15105/2/Zhou_Ying.pdf http://studentsrepo.um.edu.my/15105/ |
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| Institution: | Universiti Malaya |