The relationship between American popular culture and some selected aspects of consumer behaviour : a study of Malaysian adolescents / Zailin Zainal Ariffin.

• Main Author: Zailin, Zainal Ariffin
• Format: Thesis
• Published: 2011
• Subjects: HF Commerce
• Online Access: http://studentsrepo.um.edu.my/2330/1/Cover_Page_Tesis.pdf; http://studentsrepo.um.edu.my/2330/2/CHAPTER_1.pdf; http://studentsrepo.um.edu.my/2330/3/CHAPTER_2.pdf; http://studentsrepo.um.edu.my/2330/4/CHAPTER_3.pdf; http://studentsrepo.um.edu.my/2330/5/CHAPTER_4.pdf; http://studentsrepo.um.edu.my/2330/6/CHAPTER_5.pdf; http://studentsrepo.um.edu.my/2330/7/REFERENCES.pdf; http://studentsrepo.um.edu.my/2330/8/APPENDIX_A.pdf; http://studentsrepo.um.edu.my/2330/9/APPENDIX_B.pdf; http://studentsrepo.um.edu.my/2330/10/APPENDIX_C.pdf; http://studentsrepo.um.edu.my/2330/11/APPENDIX_D.pdf; http://studentsrepo.um.edu.my/2330/12/APPENDIX_E.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=The+relationship+between+American+popular+culture+and+some+selected+aspects+of+consumer+behaviour&te=; http://studentsrepo.um.edu.my/2330/
• Institution: Universiti Malaya

People’s consumption patterns are subject to a range of influences and youth are no different in this respect. Globalization creates an explosion of products and images for consumers to choose from. In consequence, one is left with questions concerning how young consumers construct meaningful identi...