Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan
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| Format: | Thesis |
| Published: |
2012
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| Online Access: | http://studentsrepo.um.edu.my/3439/1/front_page.pdf http://studentsrepo.um.edu.my/3439/2/content.pdf http://studentsrepo.um.edu.my/3439/3/1.pdf http://studentsrepo.um.edu.my/3439/4/2.pdf http://studentsrepo.um.edu.my/3439/5/3_yg_betul.pdf http://studentsrepo.um.edu.my/3439/6/4.pdf http://studentsrepo.um.edu.my/3439/7/5.pdf http://studentsrepo.um.edu.my/3439/8/ref.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Industry marketing and branding : Determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia"{245} http://studentsrepo.um.edu.my/3439/ |
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| Institution: | Universiti Malaya |
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