Customer loyalty in financial services from a service-dominant logic perspective / Kat Mui Ling
Purpose – Modern customers are now more informed, connected, and active in their consumption activities. As a result, it is becoming increasingly common for consumers to jointly create value with the firm to satisfy their personalised demand. The purpose of this research is to investigate the eff...
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| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://studentsrepo.um.edu.my/3558/3/1._Title_page%2C_abstract%2C_table_of_contents.pdf http://studentsrepo.um.edu.my/3558/4/2._Full_text%2C_chapters.pdf http://studentsrepo.um.edu.my/3558/5/3._References.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/0/0/57/5/3?searchdata1=854069{CKEY}&searchfield1=GENERAL^SUBJECT^GENERAL^^&user_id=WEBSERVER http://studentsrepo.um.edu.my/3558/ |
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| Institution: | Universiti Malaya |