A genre-based analysis of hotel advertisements in Malaysia / Li Yong Qing
This is a genre-based study on hotel advertisements in Malaysia. The purpose of the study is to use a genre approach to explain the use of advertising language in Malaysia hotel advertisements in attaining their objectives. The study also examines the way the advertisements were written. The Five-M...
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| Main Author: | |
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| Format: | Thesis |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/5699/1/TGC100014_LI_YONGQING_(ML).pdf http://studentsrepo.um.edu.my/5699/ |
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| Institution: | Universiti Malaya |