Customer attitudes and intention to support Islamic social enterprises in Indonesia: The influence of celebrity and credibility / Sri Rahayu Hijrah Hati
The study set out to examine the impact of social entrepreneur celebrity, social entrepreneur personal credibility and social enterprise organizational credibility on customer attitudes and intention to support social enterprises in Indonesia. The baseline model was developed to examine the impact o...
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| Format: | Thesis |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/5924/4/Sri_Rahayu_1.pdf http://studentsrepo.um.edu.my/5924/ |
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| Institution: | Universiti Malaya |