A design methodology incorporating user requirements and preferences for a successful product / Hassan Alli

The failure of most new products on the market is almost always caused by the inability to integrate user requirements and preferences in the development of a product. It has been proven that involving the user in the development of a new product results in the success of the product. This should be...

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Bibliographic Details
Main Author: Hassan, Alli
Format: Thesis
Published: 2015
Subjects:
Online Access:http://studentsrepo.um.edu.my/7571/4/hassan_ALLI%2DThesisPhD2015.pdf
http://studentsrepo.um.edu.my/7571/
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Institution: Universiti Malaya