Social media influences cosmetic business sales performance in Kelantan.

• Main Author: Nik Sara Sofia Nik Md Mustaffa
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://discol.umk.edu.my/id/eprint/10055/1/Nik%20Sara%20Sofia.pdf; http://discol.umk.edu.my/id/eprint/10055/
• Institution: Universiti Malaysia Kelantan

Cosmetic has become one of the essentials of modern human needs. So much so, it has eventually become one of the most successful industry in the world. With the opportunity of business in place, a lot of people try their luck by venturing into this industry. With a very high number of products been produce for the market, the competition shift from producing product to make it a demand of the market. Changes in how human connect eventually significantly contribute to how the shift of marketing approach being used. With the amount of internet users increased daily, it indirectly offers another method of marketing. Using social media specifically, it offers another dimension and idea on how to reach out to the target customers. Hence, this approach provides alternatives for business personas in reaching out to their customers. The effects are different, when places of business been taken into consideration. Thus, this study aims to study on the effects of social media onto the performance of Kelantanese cosmetics entrepreneurs, through sales point of view.