The effectiveness of brands awareness through social media on modest fashion in Kota Bharu

• Main Author: Wan Nurul Akmar Wan Ibrahim
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2019
• Subjects: HD Industries. Land use. Labor
• Online Access: http://discol.umk.edu.my/id/eprint/10064/1/Wan%20Nurul%20Akmar.pdf; http://discol.umk.edu.my/id/eprint/10064/
• Institution: Universiti Malaysia Kelantan

This study is about creating new knowledge and better understanding on the important of The Effectiveness of Brands Awareness Through Social Media on Modest Fashion in Kota Bharu Kelantan. The main purpose of this study was to use bench-marking to identify concrete actions that can be used to influence brand awareness in social media platforms such as Facebook and Instagram. Consumers’ awareness of a brand is essential, as brand awareness is considered one of the main reasons that brand and its products are purchased. The use of social media has been regarded a great possibility for brands to increase global brand awareness, however, with continuously increasing competition for attention and fast commercializing social media, getting noticed has become challenging. Objective of study is to discover the relationship between brand expose, electronic word of mouth, paid advertisement and customer purchase intention with effectiveness of brand awareness through social media on modest fashion in Kota Bharu.