Exploring the process of Malaysian franchisors’ expansion into international market.
Over the last few decades, franchising has become a well-known platform for business expansion, and a strategy employed by many franchisors to expand their business into international market. Existing literatures only focus on Western and developed countries’ perspectives, and utilise theories like...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/10762/1/NURUL%20ASHYKIN%20BINTI%20ABD%20AZIZ.pdf http://discol.umk.edu.my/id/eprint/10762/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |