Modelling the antecedents of customer behavioural intention in the childcare services industry.
The increasing participation of women in the labour force comes in tandem with an escalating cost of living that demands dual incomes for families. This has inadvertently increased the demand for childcare services, to support the family institution. As a result, stiff competition has been noted amo...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/10776/1/NIK%20SYUHAILAH%20NIK%20HUSSIN.pdf http://discol.umk.edu.my/id/eprint/10776/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |