The study on branch delegates voting behaviour towards candidate image in intra-party election of two dominant parties in Kelantan: a political marketing approach
Election in one aspect is a marketing contest by which candidate as the political product can serve voter’s choice behaviour along with other domain factors such as party image and policy commitments or the manifesto. One type of election that has visibly been marked as the battle of the candidate i...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/11385/1/Nik%20Rozhan%20Nik%20Ismail.pdf http://discol.umk.edu.my/id/eprint/11385/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |