Examining factors that affect customer loyalty towards retail stores: a case study of Al-Ikhsan Sports

The objective of the case study is to provide an explanation of what elements can influence a customer's loyalty toward one of the companies that has been involved in the sportswear sector in the past. The Al-Ikhsan company is the subject of this case study. Al-Ikhsan is one of the businesses t...

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Bibliographic Details
Main Author: Ahmad Zaim Mohd Alui
Format: MBA/DBA Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13680/1/Ahmad%20Zaim.pdf
http://discol.umk.edu.my/id/eprint/13680/
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Institution: Universiti Malaysia Kelantan
Language: English