The study on tourist visit intention theme park in malaysia

• Main Authors: Jennifer Jawat Anak Nyambong, Asma’ Ul- Husna Ahmad Zuhdi, Izzah Faizyah Lokman, Izzul Ikhwan Mohd Shakri
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/14012/1/H3.pdf; http://discol.umk.edu.my/id/eprint/14012/
• Institution: Universiti Malaysia Kelantan

There are several famous theme parks in Malaysia that attract tourists from home and abroad and become one of the attractions that trigger a person's intention to visit and travel. The purpose of this study is to identify the factors that affect the intention of tourists to visit a theme park. The respondents of this study will be obtained from tourists in Malaysia and examine how individual profiles, preferences, motivations, and attitudes affect the intention to visit a theme park in Malaysia. A simple sampling method was used to obtain data with 384 valid goggle form responses. The questionnaire was distributed in an interval scale. Cronbach's Alpha was used to obtain trust results in the hope that this study can contribute to future researchers and marketers to understand more about tourists' visiting intentions towards theme parks. Keywords: Visit intention, Individual Profile, Motivation, Attitude, Preference