The study of factors affecting behaviour digital marketing among University Malaysia Kelantan student’s

• Main Authors: Mohamad Hakim Abdul Mukti, Ng Si Wei, Nor Izzati Johari, Nurul Hamizah Zaini
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2024
• Online Access: http://discol.umk.edu.my/id/eprint/14048/1/SAK10.pdf; http://discol.umk.edu.my/id/eprint/14048/
• Institution: Universiti Malaysia Kelantan

All throughout the world, digital marketing is becoming a regular part of daily life. In January 2021, 4.66 billion people, or 59.5% of the world's population, accessed the internet (Statista, 2021). As a result, business owners use a very proactive strategy to research the online consumer'...