Determinant of the intention to use marketing analytics for SMEs performance among east coast region of Malaysian entrepreneurs

• Main Authors: Ashraf Danieal Johari, Dhiviya Mogana Kumar, Julianah Julkepli, Noor Syahidah Mursyidah Mohd Sharif, Muhammad Hafizam Ismail
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2024
• Online Access: http://discol.umk.edu.my/id/eprint/14112/1/SAK48.pdf; http://discol.umk.edu.my/id/eprint/14112/
• Institution: Universiti Malaysia Kelantan

The spread of the use of marketing analytics has led to a positive perception of Social Media Marketing Analytics among SMEs, especially in the East Coast region of Malaysia (ECRM) and created a potential impact on business performance. The widespread embrace of social media marketing has changed th...