The influence of Eco-friendly marketing strategies on consumer behavior in purchasing green products: A case study among Generation Z undergraduates
The purpose of this research study is to investigate the influence of environmentally friendly marketing strategies on consumer behavior in purchasing green products. This study was conducted among undergraduate students including generation Z. For the purpose of this study, a quantitative research...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14115/1/SAK51.pdf http://discol.umk.edu.my/id/eprint/14115/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |