The comparison between the homestay program and kampung stay program: case studies at Parit Bugis Homestay and Kampung Stay Desa Murni

• Main Authors: Muhammad Aliff Azhar, Nur Farah Nabilah Aina Ruslan, Lim Pei Xin, Mohamad Syafiq Mohamad Nyeesa
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3818/1/GROUP%20T10.pdf; http://discol.umk.edu.my/id/eprint/3818/
• Institution: Universiti Malaysia Kelantan

This study focuses on the comparing the homestay program and kampung stay program, which focus on Parit Bugis Homestay and Kampung stay Desa Murni as a case study. The study will reveal the elements and characteristics of homestay program and kampung stay program registered with MOTAC. Besides that, strategies that have been used in promoting the products and attract tourist arrival are also the objectives of the study. This study has chosen to use a qualitative research design. The researcher has carried out the interview session. The interview session has been working via telephone and online interview to collect the data. Homestay can be defined as a place or an accommodation provided for the tourist to stay with the host family and can experience the daily activities such as cultural and local lifestyle (Hussin & Kunjuraman, 2014). The meaning of kampung stay is “the tourist stays the house without the local family but the tourist has a chance to explore and experience the cultural activity of the local family” (Ministry of Tourism, Arts and Culture Malaysia, 2015). This study would like to recommend that homestay and kampung stay operators to develop their employees human capital and exposure their employees to high skills in various fields. The operator should always maintenance of infrastructure facilities in homestays and kampung stay. Last, the operator also should increase homestay income through community collaboration.