The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia

In Malaysia, the effect of COVID-19 has put the tourism industry under pressure. The prolonged dissemination of the novel coronavirus had caused Malaysia to move to untact tourism. Untact is a new paradigm that accommodates individuals’ need to minimise their perceived risks. However, untact tourism...

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Main Authors: Nur Azifah Sahran, Norizzaidah Ahmad Zawawi, Moony Saleney Sawan, Muhammad Syahrul Fahmy Abd Razab
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3827/1/GROUP%20T35.pdf
http://discol.umk.edu.my/id/eprint/3827/
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Institution: Universiti Malaysia Kelantan
Language: English
id my.umk.eprints.3827
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spelling my.umk.eprints.38272022-05-23T08:15:06Z http://discol.umk.edu.my/id/eprint/3827/ The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia Nur Azifah Sahran Norizzaidah Ahmad Zawawi Moony Saleney Sawan Muhammad Syahrul Fahmy Abd Razab In Malaysia, the effect of COVID-19 has put the tourism industry under pressure. The prolonged dissemination of the novel coronavirus had caused Malaysia to move to untact tourism. Untact is a new paradigm that accommodates individuals’ need to minimise their perceived risks. However, untact tourism caused travellers’ refusal as they perceived it negatively. In addition, not many researchers have been done in investigating traveller risk perception following health crises. Thus, this research is designed to study the impact of the perceived risk of COVID-19 on behavioural intentions towards untact tourism among Malaysian tourists. It explored cognitive, affective, and emotional perceived risk on behavioural intention towards untact tourism. This research will use a questionnaire as a method to collect the data. Data collected from this questionnaire will be analysed using SPSS. This study is believed to provide a good insight towards academicians and practitioners in preparing them to the post-corona field for a new normal after the experience of restricted living during an unprecedented pandemic. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3827/1/GROUP%20T35.pdf Nur Azifah Sahran and Norizzaidah Ahmad Zawawi and Moony Saleney Sawan and Muhammad Syahrul Fahmy Abd Razab (2021) The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description In Malaysia, the effect of COVID-19 has put the tourism industry under pressure. The prolonged dissemination of the novel coronavirus had caused Malaysia to move to untact tourism. Untact is a new paradigm that accommodates individuals’ need to minimise their perceived risks. However, untact tourism caused travellers’ refusal as they perceived it negatively. In addition, not many researchers have been done in investigating traveller risk perception following health crises. Thus, this research is designed to study the impact of the perceived risk of COVID-19 on behavioural intentions towards untact tourism among Malaysian tourists. It explored cognitive, affective, and emotional perceived risk on behavioural intention towards untact tourism. This research will use a questionnaire as a method to collect the data. Data collected from this questionnaire will be analysed using SPSS. This study is believed to provide a good insight towards academicians and practitioners in preparing them to the post-corona field for a new normal after the experience of restricted living during an unprecedented pandemic.
format Undergraduate Final Project Report
author Nur Azifah Sahran
Norizzaidah Ahmad Zawawi
Moony Saleney Sawan
Muhammad Syahrul Fahmy Abd Razab
spellingShingle Nur Azifah Sahran
Norizzaidah Ahmad Zawawi
Moony Saleney Sawan
Muhammad Syahrul Fahmy Abd Razab
The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
author_facet Nur Azifah Sahran
Norizzaidah Ahmad Zawawi
Moony Saleney Sawan
Muhammad Syahrul Fahmy Abd Razab
author_sort Nur Azifah Sahran
title The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
title_short The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
title_full The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
title_fullStr The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
title_full_unstemmed The effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in Malaysia
title_sort effect of coronavirus disease (covid-19) risk perception on behavioural intention towards untact tourism in malaysia
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3827/1/GROUP%20T35.pdf
http://discol.umk.edu.my/id/eprint/3827/
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