The influence of service quality website towards customer loyalty on Maybank online banking in University Malaysia Kelantan (UMK) Kampus Kota,Pengkalan Chepa
The aim of this study was to investigate the relationship between customer loyalty towards Maybank online banking among UMK students in kampuskotaPengkalanChepa. This study suggests that service quality, perceived value, trust, habits, and the reputation of having a relationship with customer loyalt...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6391/ |
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| Institution: | Universiti Malaysia Kelantan |