Consumers’ perception towards hotel online reservation website: a case in Kelantan
The consumer behavior of consumers in Kelantan toward hotel reservation online project is to study the significance of the attitudes of the consumers toward the hotel reservation online system of 3-5 star hotels in Kota Bahru, Kelantan. Furthermore, it is to identify the key factors that are influen...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6485/ |
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| Institution: | Universiti Malaysia Kelantan |