Factors that influence consumers’ intention to adopt apparel fashion among University Malaysia Kelantan students

• Main Authors: Muhammad Asyraf Mohd Salleh, Nur Amalina Amran, Nur Amalyna Zainal, Ong Poh Suan
• Format: Undergraduate Final Project Report
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/6782/
• Institution: Universiti Malaysia Kelantan

The purpose of this research was to examine the consumers’ intention to adopt apparel fashion among the students at University Malaysia Kelantan (UMK). The increasing access to internet has changed the consumers’ lifestyle by providing the latest and wide variety of fashion information through onlin...