Factors influencing franchisee satisfaction in Malaysia
According to Malaysia Franchise Association (MFA), the franchising business started in Malaysia since 1850 with the establishment of a sewing company named Singer that has started the franchise business by granting exclusive distribution to selected distributors or known as franchisees. The franchis...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6784/ |
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| Institution: | Universiti Malaysia Kelantan |
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