The influence of brand preference among UMK (Pc) student’s on purchasing behavior: a comparative Nike and Adidas
This research topic is “ The influence of brand preference among umk (pc) student’s on purchasing behavior: a comparative nike and adidas”. This study is focus on the generation Y, students UMK (PC) at the age around 19-24 years. Brand preference, is intimately linked to brand choice that can assist...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6787/ |
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| Institution: | Universiti Malaysia Kelantan |