The influence of store environment on consumer purchasing behavior in supermarket
Previous studies found that store environment has significant relationship towards consumer purchasing behavior. But most of these research might not accurate for the implementation in the supermarket retailers. Therefore, the purpose of this study was to identify the influence of the store environm...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6791/ |
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| Institution: | Universiti Malaysia Kelantan |