Factors that effect customer’s revisit intention towards store atmosphere in cafe among Gen Y at Kota Bharu
The aim of this research is to identify customers’ revisiting intention towards café in Kota Bharu. In competitive market of food and beverages industry, revisit intention has been mention as an important research topic. Despite the considerable number of research on repeating visitors, it remains u...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6798/ |
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| Institution: | Universiti Malaysia Kelantan |