RS Frenzy Apparel: A marketing challenge as a new player in uniform apparel market
This is the case study of business challenge faced by new player in uniform apparel particularly in marketing issues. The case background provided complete information about background RS Frenzy Apparel, the apparel industry overview, competition and market segmentation, and the current scenario of...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/70/ |
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| Institution: | Universiti Malaysia Kelantan |