Factor influences children in family travel decision in East Coast, Malaysia
Past studies have shown the influence children have on general product purchase decisions but little is known about children influence on family travel decision. This research sets out to determine the influential factors children have regarding family travel decision to better identify children...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/7268/ |
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| Institution: | Universiti Malaysia Kelantan |