Internet marketing strategy forfurniture industry: a research based ergonomics sofa

• Main Authors: Suriatini Ismail, Anis Amira Abdul Rahman, Ahmad Rasdan Ismail, Khairul Azhar Mat Daud, Nik Zulkarnaen Khidzir
• Format: Indexed Article
• Published: 2017
• Online Access: http://discol.umk.edu.my/id/eprint/7531/; https://link.springer.com/chapter/10.1007/978-3-319-42070-7_53
• Institution: Universiti Malaysia Kelantan

The objective of this paper is to reveal the awareness of ergonomics as part of internet based marketing strategy in furniture industry. Based on Actor Network Theory (ANT), this study believes that internet marketing is an object that links buyer and seller. Empirical study of previous practices ha...