Malaysian apparel e-shoppers : a behavioural study of online consumers at University Malaysia Kelantan
The objective of this paper is to study factors that affect potential online sales of specific product. In short, this study investigates consumer online behaviour, potential of online sales to identify those factors that influence online potential sales of a specific product by developing an instru...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2010
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| Online Access: | http://discol.umk.edu.my/id/eprint/7620/ http://www.econbiz.de/en/literatur-und-faktensuche/detailed-view/doc/malaysian-apparel-e-shoppers-a-behavioural-study-of-online-consumers-at-university-malaysia-kelantan/10009040106/ |
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| Institution: | Universiti Malaysia Kelantan |