Fast food outlets: an empirical analysis on customer expectations and perceptions
Using the data from a consumer survey, this study aims to investigate the relationship between consumers’ fast food outlet loyalty (in years) and the attitude of young consumers living in Kota Bharu city. The study also investigates the importance of quality of the product that are offered to the cu...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/7638/ |
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| Institution: | Universiti Malaysia Kelantan |
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