Critically evaluating the role of branding, services and strategy on customer loyalty
Nowadays, customers becoming fastidious while choosing hotel as their lodging during vacation or trip. This study examined the relative importance of hotel factors in relation to customers’ overall satisfaction levels with their experience in the hotel and the likelihood of returning to the same hot...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/7855/ |
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| Institution: | Universiti Malaysia Kelantan |