Determinant factors that influence customers’ experience in fast food restaurants in Sungai Petani, Kedah
This study investigates the relationship between total restaurant quality and customers’ experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers’ positive experience and to recognize the elements that encourage people to dine-in at...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8008/ http://fkp.umk.edu.my/journal/download/5-v3.pdf |
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| Institution: | Universiti Malaysia Kelantan |