Food labels’ impact assessment on consumer purchasing behavior in Malaysia
The purpose of this study is to validate the impact of food labels among Malaysian consumers using an extended theory of planned behavior model (TPB). In doing so, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or not to purchase the food product...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8084/ http://www.tandfonline.com/doi/abs/10.1080/10454446.2013.856053 |
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| Institution: | Universiti Malaysia Kelantan |