Examining Customer Satisfaction at the Point-of-Purchase Phase: A Study on Malaysian e-Consumers
Customer satisfaction is considered the essence of enterprise success, especially in the competitive online business environment. This study aimed to examine how the selected key factors, i.e., general belief, information quality, website design, merchandise attributes, payment transaction, security...
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| Main Authors: | , , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8091/ http://www.ccsenet.org/journal/index.php/ass/article/viewFile/49976/26917 |
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| Institution: | Universiti Malaysia Kelantan |