Food labels based on theory of planned behavior in Klang Valley
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explaining the consumer purchasing behavior which is affected by the uses of food labels for food products in Klang Valley, Malaysia. 300 respondents representing diverse Malaysian consumers were obtained...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/8175/ http://iukl.edu.my/iukl-research-journal/archives/ |
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| Institution: | Universiti Malaysia Kelantan |