The influence of individual characteristics in predicting mobile commerce usage activities’ continuance intention

• Main Authors: Azyanee Luqman, Razli Che Razak, Mohammad Ismail, Mohd Afifie Mohd Alwi
• Format: Non-Indexed Article
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/8321/; http://fkp.umk.edu.my/JEB/download/8-v4i2.005.pdf
• Institution: Universiti Malaysia Kelantan

There are relatively few prior post-adoption studies that delineate the influence of individual characteristics on mobile commerce usage activities. Due to that, this article aims to examine the continuance intention of mobile commerce usage activities among Malaysian consumers by enhancing the orig...