Competitive strategy of Malaysian small and medium enterprises: An exploratory investigation
Purpose – The purpose of this paper is to explore the competitive strategy emphasised by SMEs in order to cope with global competition. Design/methodology/approach – A self-administrative questionnaire was distributed to 300 potential respondents in the F&B and T&C manufacturing industries...
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| Main Author: | |
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| Format: | Non-Indexed Article |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/8394/ http://www.aijcrnet.com/journal/index/88 |
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| Institution: | Universiti Malaysia Kelantan |