Modelling continuance intention in mobile commerce usage activities: An early insight
This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered from 45 consumers who had prior experience using mobile commerce and analyzed u...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
TextRoad Publication
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8455/ http://www.textroad.com/Applied%20Environmental%20and%20Biological%20Sciences.html |
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| Institution: | Universiti Malaysia Kelantan |
| Summary: | This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention
in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered
from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares
structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be
significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness
and personal innovativeness were found to have no significant relationships with continuance intention. Finally,
limitation and suggestions for future research are also elaborated. |
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