The role of cultural factors on intra-firm technology transfer performance and corporate sustainability: A conceptual study

• Main Authors: Syed Ali Fazal, Sazali Abdul Wahab, Nowshin Zarin, Abu Sofian Bin Yaacob, Nur Fadiah Mohd Zawawi
• Format: Non-Indexed Article
• Published: Canadian Center of Science and Education 2016
• Online Access: http://discol.umk.edu.my/id/eprint/8470/; http://www.ccsenet.org/journal/index.php/ass/article/view/57579
• Institution: Universiti Malaysia Kelantan

Technological innovations have emerged as crucially significant factor for sustaining market competition and achieving sustainable competitive advantage in the 21st century. The Multinational Corporations (MNCs) as celebrities of innovation play significant role in diffusing technological knowledge...