The effects of distribution channel innovation and efficiency on Indonesia small and medium enterprise's performance
It has been debated at length that SMEs are crucial for generating employment, reducing poverty, adding value and contributing to Gross Domestic Product. As businesses are more exposed to the globalised world, promotion strategy, without proper innovation in distribution channel, is insufficient for...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Global Research Agency : Selangor, Malaysia
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/8510/1/Paper%203.pdf http://discol.umk.edu.my/id/eprint/8510/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |